One should never gloss over the power of branding. Branding is the DNA of a business or organization, i.e., its identity. Developing a successful brand will become the foundation for creating top-of-mind awareness in the community and marketplace. A brand should capture the organization's personality and declare benefits that resonate with customers, employees, and the general public. The workshop will also explore the importance of one’s own personal brand and how best to manage it.
Through a format of lecture blended with interactive individual and group activity, you’ll explore:
• Definition of Branding (corporate, organizational & personal)
• Importance of Branding
• Creation of a Brand
• Management of a Brand (corporate, organizational & personal)
• Promotion of a Brand
• Social Media and Branding
**Out-of-County Regional Event**
**Out-of-County Regional Event**
The Power of a Good Brand
Date and Time
Friday Nov 9, 2012
9:00 AM - 12:00 PM EST
Friday, November 9, 2012/9am - 12pm
Location
Frostburg State University
Fees/Admission
$55/per person/per course - or all three in series for $149.00
Contact Information
Juli McCoy
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