Advantage & Advantage Plus Members Are Leaving Money on the Table When They Don’t Implement These 3 Benefits!
Have you ever bought something and used it in one specific way for years, only to find out some time down the line that it actually has even MORE features than you realized? In my three-going-on-four years with the Chamber I’ve found that tends to be the case a lot of the time with our members. In the future I’ll delve deeper into not-so-hidden secrets that you should be using to get the most out of your Membership but after the Marketing Roundtable last week I felt inspired to blog about a few of the lesser utilized benefits built into Advantage and Advantage Plus membership tiers.
1. E-Flash Sponsorship & E-Flash Special Promotion
E-Flash Sponsorship is a banner ad located at the top of the E-Flash newsletter. Members provide an image file (740 x 160 pixels) to us the week before they want the ad to run and the following Monday it goes out to all of our members and their representatives listed in our database. The image can be linked to an external website for viewers to click on. We can only feature one E-flash sponsor a week because of the prominent position on the newsletter but you can reserve dates in advance if you have the file and link prepared. Sponsorships receive an average open rate of 35% and the last sponsor click through rate was 69%. The E-Flash newsletter also has a Special Promotions sidebar where we can link to flyers for promotions and invitations provided by members. We can run an unlimited number of E-Flash special promotions per week. E-Flash Sponsorships and Special Promotions run for one-week periods and can be purchased for $50 each BUT Advantage members receive 1 complimentary Sponsorship or Special promotion and Advantage Plus members receive 3!
2. Membership Mailing List
According to a study conducted by the Direct Marketing Association direct mail’s response rate ranges from 10 to 30 times higher than digital. If you’d like to take advantage of this marketing channel you should consider obtaining a Membership Mailing List. These Lists contain more than 1,000 mailing addresses listed in our database. The Membership Mailing List does not contain email addresses or phone numbers. The Membership Mailing List can be requested at any time and purchased for $50 each BUT Advantage members receive 1 complimentary Membership Mailing List and Advantage Plus members receive 3!
3. Hot Deals
If you are running a special deal or discount you should consider logging into the Member Information Center and posting it as a Hot Deal on visitdeepcreek.com in order to gain extra exposure. When you create a Hot Deal you can add a title, tagline, select a category, set contact information, lay out the details of the offer in the description, include a search results summary, add a logo, and more. The Hot Deals page of visitdeepcreek.com received nearly 44,000 views in the last year alone. This perk is exclusively reserved for Advantage and Advantage Plus members and the best part is there is no extra cost. There is no limit to the number of Hot Deals discounts Advantage and Advantage Plus members can offer. For a step-by-step guide on how to post Hot Deals as well as other ways to interact with your member listing on visitdeepcreek.com you can download the Member Information Center Guide HERE.
These are just three lesser-known secrets for maximizing your Chamber membership to better market your business. All three benefits are already built into Advantage and Advantage Plus membership so if you don’t exploit them, you’re just leaving money on the table!
