5 Professionals You Need on Your Small Business Team
If you’re a small business owner without the resources to hire a large full-time team, you can still meet your business needs through freelancing or turning to independent business professionals. This can be an economical way to accomplish your goals without having to cover the cost of full-time employees. Even if your budget is strapped, a successful business requires the services of the following types of professionals. These professionals do things that you don’t need to (or shouldn’t be doing on your
Christina R. Metcalf
6 Ways to Make Your Business Stand Out During a Local Event
Does your town host a Wine Walk, Holiday Stroll, First Friday, or other downtown event where they close off streets and encourage people to get out and support business? If so, you may know that those events often bring the crowds but also bring “tire kickers,” people who are just out for a stroll, not really interested in what you sell. They’re just going into each business, poking around, and usually leaving empty handed. The hard part of that is that you likely brought in full staff to ensure you had
Christina R. Metcalf
How Easy Is It to Do Business with You?
People will not do business with you if you make it hard to do business. There’s just too much competition and not enough interest. To attract sales and become interested in your business, you want people to know, like, and trust you. Once they are interested, your work isn’t complete. You want to make it easy on them to do business. If you’re doing the following things in business, you may be missing sales because you are making it too hard.
Christina R. Metcalf
20 Ways to Celebrate National Holidays
All in, there are almost 2000 national days and holidays in the US. In May, for example there are days celebrating: orange juice, truffles, nurses, shrimp, wine, walnuts, hamburgers, paper airplanes, paperclips, and more! If you’re like me, you may find them hard to keep up with, but they can be a great source of engagement for your business. You just have to know how to use them for maximum return and get a little creative. Celebrating these days serves to connect your audience with your business so make
Christina R. Metcalf and Nick Sharps
Do You Have These 10 Things on Your Business Website? You Should
If you’re a small business, you probably bootstrapped your website content, picking it up here and there, copying what you like from other sites (hopefully not word for word), and adding as you go. That’s the way most small businesspeople do it unless you’re lucky enough to know someone who offered their writing services or have it in your budget to have it written for you. But do you ever wonder if you have the type of content that will transform the casual web visitor into someone who buys? Here are the
Christina R. Metcalf
10 Things to Do for Your Business Instead of Watching TV
We get it. You need that down time after a busy day. You don’t want to think. You’re burned out. TV is easy. You’re spending time with family. Whatever your excuse is as to why you’re losing hours in your night staring at a screen, you could be moving your business or yourself forward. If you need to unwind that way, give yourself an hour, not three. Here’s what you could be doing instead with just 1-2 hours each night.
Christina R. Metcalf
36 Creative Ways to Bring More Attention to Your Business
Do you need more attention? Do you feel like your business isn’t top of mind in your community? People won’t buy from you if they don’t think of you. While the easiest way to increase sales is to upsell existing/current customers, the second-best way is increased exposure. These days—to stand out—you need to get creative. Here are a few ideas to help get your business the attention it deserves without breaking your budget.
Christina R. Metcalf
5 Wellness Ideas for Your Business
Whether your team works from home or in an office, whether you are a business of one or one hundred and one, taking care and making time for wellness is becoming increasingly important. Stress levels because of what’s going on in the world around us are increasing. You may not even be aware of the outside stress someone is under. Making sure you create an atmosphere where wellness is stressed and made a priority is critical to successful performance. Stressed out employees make more mistakes and have
Christina R. Metcalf
It’s Time to Really Start Talking Cybersecurity
At the risk of sounding like Chicken Little (you know the one who runs around talking about the sky falling) the current global “go-ings on” are the closest we’ll ever get to advanced warning that cybersecurity is something every business needs to worry about. Big or small, selling globally or just in your tiny town, if you do anything online, your data is in (potential) jeopardy. Here are the things you need to do now. Seriously.
Christina R. Metcalf
20 Ways to Celebrate International Women’s Day
March 8, 2022, is International Women’s Day when the world celebrates the many contributions of women everywhere. If you’re not sure how to celebrate, we have some ideas for you and your business. For the ideas in this article, think across multiple mediums to add content on your blog, in videos, reels, podcast episode, audio quotes, social media posts, etc. The same content can be repurposed in different formats to ensure everyone can find their favorite way to enjoy it.
Christina R. Metcalf
