What’s in Chamber Membership for You? Hint: it’s more than just a ribbon cutting
Years ago, businesspeople joined the chamber because it was expected. It was just something you did. These days membership isn’t automatic but it’s still a valuable investment in your business. In addition to networking events and ribbon cuttings, the chamber offers a lot of benefits that you can’t do for yourself, and chamber benefits can save you a lot of money. If you’re like most business owners, you could really use some cost savings these days. Before we go into exactly what the chamber can do for you
Christina Metcalf
Cross Promotion Opportunities for a Stronger Small Business Season
This holiday season, we are supporting shop small. We want to celebrate the uniqueness of small business as well as the treasures and exquisite services that can be found in our backyard. But small businesses have challenges as they take on larger, national competitors. The perception that the giants have better deals, more attractive hours, and more selection, can be strong. That’s why it takes a creative approach to capture more of the holiday dollars. Cross promotion can be a very effective way for small
Christina R. Metcalf
Get More Customers with Facebook Ads: Pandemic Version
Have you been hesitant to pay Facebook for your content to appear in your audience’s streams? Maybe you still remember the days when you could get good reach through just normal, consistent posting. Those days are long gone. If you want your audience to see you--and you really need that especially now--then you're going to have to “pay to play.” But just handing over the money to Facebook won't bring you the traffic and sales you want. You need to learn how to write effective social media ads. And during
Christina R. Metcalf
