Why Workforce Development Is a Big Deal for Small Business
Many small and medium-sized business owners think that workforce development isn’t in their “lane.” They leave it to the big guys to work with the chamber and community leaders to ensure the large businesses have the skilled employees they need for the future. But unless you are a business of one and plan on remaining that way, workforce development should be a concern of all sizes of businesses. Here’s why you should want to get involved...
Christina R. Metcalf
How to Get a Jump on 2020
2019 has flown by and we’re quickly approaching 20/20. Even though the holidays are here and our minds may be on time off and events with friends and family, this is also a great time of year to assess what worked and what didn't. Many of the people you do business with will be out of touch causing some frustrating log jams. If you find yourself in a place in your business where you can't get a whole lot done, you can use the time to start making plans for the future. This isn't a trends article or things
Christina R. Green
Is Your Unique Value Proposition Doing Its Job?
Your business needs a unique value proposition (UVP) to differentiate you from your competition and to get you more customers. If you don’t have one, or you have one that’s not working, the foundation of your marketing is shaky at best. The problem with creating a UVP begins with the name itself. It’s smothered in marketing garbage lingo. It turns people off. No potential customer will ever ask you “What’s Your Unique Value Proposition?” before making a purchase, but they will ask you what makes you
Christina R. Green
