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Chamber Blog

Keeping our members informed on the region, best business practices, and marketing. The Garrett County Chamber of Commerce is now accepting articles from members to post as blogs on the Chamber’s website. These should contain useful information relevant to your industry and might solve a problem member companies may be having or alert members to and describe a new trend. You will get by-line credit for writing the article and we encourage you to include a brief bio about yourself and your business or organization. These are not intended to be a sales pitch. All articles must be approved by the Chamber staff before they are posted to the website. Depending on the number of submissions, we reserve the right to schedule articles for later postings. If you have questions or would like to submit an article contact Nick Sharps at or (301) 387-5237.
Wednesday, August 7, 2019
“Everyone” is Not Your Ideal Customer

When I went into business for myself two years ago, I read an excellent book aimed at service professionals, Michael Port’s Book Yourself Solid. In it, he wrote about the importance of selecting an ideal client, knowing who was best suited for, and needed, your offerings. He was very insistent that this was one of the first things you should do because you don’t want to end up working with someone who’s not an ideal fit. But this idea scares most business owners because they already see a small, competitive

Christina R. Green

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