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Chamber Blog

Keeping our members informed on the region, best business practices, and marketing. The Garrett County Chamber of Commerce is now accepting articles from members to post as blogs on the Chamber’s website. These should contain useful information relevant to your industry and might solve a problem member companies may be having or alert members to and describe a new trend. You will get by-line credit for writing the article and we encourage you to include a brief bio about yourself and your business or organization. These are not intended to be a sales pitch. All articles must be approved by the Chamber staff before they are posted to the website. Depending on the number of submissions, we reserve the right to schedule articles for later postings. If you have questions or would like to submit an article contact Nick Sharps at nick@garrettchamber.com or (301) 387-5237.
Monday, February 21, 2022
Engagement = Content: Good for You and Your Audience

Whether you are a business or a nonprofit, operating in the public sector or the private one, serving businesses and organizations or serving individuals, established in your sector or just starting out, running an empire or “lone wolfing” it, your audience wants to get to know you better. In fact, they expect it. So, what does that look like and how does that benefit you?

Christina R. Metcalf

Monday, December 20, 2021
Money-Making Email Subject Lines for Small Business Season

There's one more week left before Christmas, and it’s one of the busiest shopping weeks all year. Sure Black Friday and the Saturday before Christmas are the busiest days (spots 1 and 2 according to Sensormatic) but many of the other top 10 busiest shopping days in the U.S., are still on the horizon.

Christina R. Metcalf

Monday, August 17, 2020
9 (More) Marketing Tips for the “New Normal”

Are you tired of the words “new normal” yet? If you're like most business owners, you probably are. But whether we recognize it as a new shift in how we do business or a temporary tack we take to survive the current economic storm, the point is how you do business has to change if you want to continue to connect to your audience.

Nick Sharps

Thursday, June 4, 2020
3 Common COVID Personalities and How to Market to Them

People handle challenges in different ways and this pandemic is no exception. While your business may target a particular demographic, it's likely this demographic has split since COVID-19. You now have people who while they may fall into the same age group, income bracket, gender, geographical region or other similar characteristics, their reaction to the coronavirus may differ greatly. As things begin to open up, it's essential that you understand the personalities you're dealing with and how best to

Christina R. Metcalf

Monday, December 16, 2019
The Power and Problem with Free in Your Business

Today, as a business professional, you're expected to give a certain amount of your knowledge away for free. It's simply the professional standard. While we can argue whether you should do this or not, the truth is much of your competition is probably already offering free content and other benefits of their knowledge. If you don't do the same, you will lose out. People researching your product or service will find free content on your competitor site, spend more time there, possibly download some

Christina R. Green

Thursday, December 5, 2019
One of the Hottest New Sales Engines for Getting More Customers: Challenges

Log on to social media or do a search online and notice how many different challenges there are out there. There are weight loss challenges, exercise challenges, being present challenges, even savings challenges. Challenges are a very hot commodity these days as people want a quick-hit solution to their problems. They’re good for the person attempting them but they’re an even better for the business creating them. Businesses use challenges for two reasons. People seem to enjoy them and it's a great way to

Christina R. Green

Monday, November 25, 2019
4 Practical Subject Line Ideas to Get More Opens

Email subject lines are one of the most important things to master because they directly affect your open rate. And more opens means more possible action. They can’t do what you’re asking if they don’t open your email. The average open rate for emails is between 15-25%. If you're above 25% you have a great open rate. But let's assume you wanted to get even better.

Christina R. Green

Thursday, November 7, 2019
15 Easy Ways to Build a Huge Email List

Guess what? You need an email list. Even if you’re only occasionally sending out emails and can’t/won’t commit to a newsletter, you MUST HAVE a list. I’m not even exaggerating or trying to scare you. In today’s business climate, most products and services aren’t instantaneous decisions. Generally, the person making the purchasing decision thinks about it before they even step foot in your place of business. If you’re not in touch with them on a regular basis, you won’t be on their mind when they decide to

Christina R. Green

Wednesday, August 7, 2019
“Everyone” is Not Your Ideal Customer

When I went into business for myself two years ago, I read an excellent book aimed at service professionals, Michael Port’s Book Yourself Solid. In it, he wrote about the importance of selecting an ideal client, knowing who was best suited for, and needed, your offerings. He was very insistent that this was one of the first things you should do because you don’t want to end up working with someone who’s not an ideal fit. But this idea scares most business owners because they already see a small, competitive

Christina R. Green

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