How to Build Untiring Customer Loyalty
Customer loyalty is essential to strong sales. After all, it’s easier to get repeat sales than it is to convince a new consumer to buy from you. But customer loyalty is something grown and nurtured, not bought or ordered. It takes time. That time investment is worth it because it means more revenue and sticking power. Bill Zinke, Senior Vice President of Marketing at BELFOR Franchise Group said, “One of the key lessons from the pandemic has been [that], in good times, building customer loyalty can help you
Christina Metcalf
10 Ways to Get More Business Reviews
According to an article on SmallBizTrends.com this week, “Small business owners’ expectations for better business conditions over the next six months fell by seven points to a net negative 61%. So far expectations for better conditions have worsened every month this year.” That’s not great news. With rising costs, many businesses are struggling. When it comes to dealing with these pressures, you have two options to improve revenue: new growth or new marketing efforts. New growth means pursuing new avenues
Christina R. Metcalf
5 Great Lessons from Customer Service Mistakes
Every business is convinced they offer stellar service but if you can’t think of a company in your area that offers bad service, it might be you. It’s statistically impossible, not to mention an abuse of a superlative, for every business to offer “the best” service. One is better than the other. We aren’t all 5-stars all the time. But that doesn’t mean we can’t learn from the experience. If you’ve recently received some bad reviews or customer service complaints, here’s how you can learn from them.
Christina R. Metcalf
Creating a Memorable Buying Experience This Small Business Season
What is one benefit your brick-and-mortar business has over online sellers? This is an important question to ask to get more people to shop small or shop local this holiday season. When someone can grab their phone and purchase a gift quicker than it takes to find a parking space, why should they buy in person? One thing you can provide that they’ll never get online is a magical shopping experience. And since we’ve all heard how important experiences are these days, it’s time you start thinking about the
Christina R. Metcalf
How to Hook a Customer on Instagram
Fly fishing is fascinating to watch. It involves a series of movements that lure a fish into biting. It’s more about the rhythm than the bait. “Landing” a loyal customer is much the same. You can easily get someone to buy from you with a discounted price or crazy offer. But that’s not sustainable. In the long run, you want that customer to keep returning to buy from you, or at the very least, refer you to others. That takes a certain finesse. And like fly fishing, it requires an ability to put it all
Christina R. Metcalf
“Everyone” is Not Your Ideal Customer
When I went into business for myself two years ago, I read an excellent book aimed at service professionals, Michael Port’s Book Yourself Solid. In it, he wrote about the importance of selecting an ideal client, knowing who was best suited for, and needed, your offerings. He was very insistent that this was one of the first things you should do because you don’t want to end up working with someone who’s not an ideal fit. But this idea scares most business owners because they already see a small, competitive
Christina R. Green
