Stop Chasing “Squirrels”
Have you ever seen the movie Up? In it, there’s a scene where a talking dog (he has a collar that translates his thoughts) is explaining his voice, only to be derailed by the passing of a squirrel. You may know this example as “shiny object syndrome.” Whatever you call it, it’s becoming a big problem for businesses and entrepreneurs. Here’s why and what you can do about it if it’s interfering with your success.
Christina R. Metcalf
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4 Ways to Attack (and Attain) Your Business Goals
When you run your own business, you’re the person deciding on the direction. You’re in control of start dates and marketing promos. You’re the one who must hold yourself back from the shiny object syndrome. And yet, so many of us fail on that last one and it’s easy to understand why.
Christina R. Metcalf
Small Business Season: keeping the sales momentum going
If you participated in small business season—a push to support small businesses during the holidays—we hope you experienced a significant uptick in sales. If you did, you may be wishing that this kind of support, caring, and revenue could continue throughout the year. It can. You just need to leverage the momentum you already built. Use these tips to keep your sales momentum rolling into the new year and beyond.
Christina R. Metcalf
Einstein's Theory of "Goal-a-tivity": 3 Reasons for Developing Goals
People often aimlessly drift through life and their careers with no set destination. They fail to set goals and therefore fail to develop a strategy for success. A goal is like a destination and the plan to achieve that goal is the road map that will get you there. We are all traveling somewhere in this life and in our careers. Without a defined destination and a roadmap to get us there, we have no way of knowing what that destination looks and if we've arrived at the right spot.
Mark Turner
