3 Easy Things to Help You Attract More Customers for Your New Business
Starting a new business is difficult under the best circumstances. But in today's economic climate, it's difficult to make a name for yourself when most people are trying desperately to cut back on expenses. Yet, you shouldn’t get discouraged. There are easy (and free) ideas out there that can help. Here are three tips to bring in more customers as a brand-new business.
Christina R. Metcalf
36 Creative Ways to Bring More Attention to Your Business
Do you need more attention? Do you feel like your business isn’t top of mind in your community? People won’t buy from you if they don’t think of you. While the easiest way to increase sales is to upsell existing/current customers, the second-best way is increased exposure. These days—to stand out—you need to get creative. Here are a few ideas to help get your business the attention it deserves without breaking your budget.
Christina R. Metcalf
Communicating Value to Your Customers: 6 Solid Ways
This morning, the headline inflation is at a 40-year high hit me before my coffee did. If you’re like me, and millions of other businesses, you’re probably caught between the idea of raising your prices to cover the increase in your own costs and providing your loyal customers with good value. It’s difficult these days. I see many business owners apologizing for raising prices, but it can’t be helped. You need to make a profit to remain in business, yet your customers are likely struggling too. That’s why
Christina R. Metcalf
Small Business Season: keeping the sales momentum going
If you participated in small business season—a push to support small businesses during the holidays—we hope you experienced a significant uptick in sales. If you did, you may be wishing that this kind of support, caring, and revenue could continue throughout the year. It can. You just need to leverage the momentum you already built. Use these tips to keep your sales momentum rolling into the new year and beyond.
Christina R. Metcalf
Small Business Season’s Secret Weapon: Email
Okay, so this might not be a “secret” weapon, but email marketing can help extend the push to shop small that began on Small Business Saturday. These types of gentle reminders can keep customers buying from you all season (and all year) long. You just need a couple of great ideas, an email marketing tool (like Constant Contact), and of course an email list.
Christina R. Metcalf
5 Ways Your Retail Business Is Losing Out on Sales
Do you love small towns with gorgeous Main Streets that are fun weekend adventures in dining and shopping? You know the places with one unique business after another with friendly employees who show you their amazing wares and make you feel welcome. But…Local businesses sometimes have their hang ups. Sometimes there are people begging small businesses to take their money and yet, those businesses can be difficult to buy from. Does that sound like your business? Then maybe you are struggling with some of the
Christina R. Metcalf
How to Revive Connections with Former Customers
It happens. People buy from you and they love you. Then life gets in the way, and they don’t return. Sometimes it’s because they no longer have use for your products or services like when you sell gourmet dog biscuits, and they no longer have a pet. Sometimes they moved out of your area, and you don’t offer e-commerce options. Most often though, your business has simply slipped their minds. It’s no longer on their radar or part of their buying habit. It wasn’t something you did. They just have other things
Christina R. Metcalf
4 Spring Cleaning Data Tips for More Sales
While we are quickly heading toward the heat of summer, there’s still time to do some spring cleaning with your data. A nice clean email list can help you make the most of your ecommerce and increase summer sales.
Christina R. Metcalf
The Power and Problem with Free in Your Business
Today, as a business professional, you're expected to give a certain amount of your knowledge away for free. It's simply the professional standard. While we can argue whether you should do this or not, the truth is much of your competition is probably already offering free content and other benefits of their knowledge. If you don't do the same, you will lose out.
Christina R. Metcalf
The Beginner’s Guide to Creating an Online Course for Your Business
If your business is shut down or you're just looking for new streams of revenue, a popular idea is course creation. This could be a course that showcases your knowledge on a subject, a course that is designed to complement whatever it is you sell, or a way to make money that does not involve an exchange of time for money. If you are someone who sells an hourly service, there are only so many hours of the day that you can bill for virus or not. But if you create a course you can bring in money even when
Christina R. Metcalf
