Is Threads Right for Your Business? (If you’re on Instagram, the answer is probably. And it’s easy to do)
Facebook err…Meta does it again. We have yet another social media platform to consider. Usually when advising businesses on whether they should participate on a social media platform, I ask them who their ideal client is and then we go by demographics. If your ideal customer is on the platform, go for it. If not, skip it—unless you just really enjoy being overextended in your posts and social media attention. But threads isn’t exactly a new platform. Well, it is technically. But if you have Instagram, it
Christina R. Metcalf
How to Hook a Customer on Instagram
Fly fishing is fascinating to watch. It involves a series of movements that lure a fish into biting. It’s more about the rhythm than the bait. “Landing” a loyal customer is much the same. You can easily get someone to buy from you with a discounted price or crazy offer. But that’s not sustainable. In the long run, you want that customer to keep returning to buy from you, or at the very least, refer you to others. That takes a certain finesse. And like fly fishing, it requires an ability to put it all
Christina R. Metcalf
8 Ways to Get Noticed on Social Media Today
There's a lot of noise on the social media channels and getting noticed can seem a task akin to pushing a large bolder up an icy slope in gale-force winds blowing down off of the mountain. But it's not as hard as you think. Here are several tips to help you get your business noticed today.
Christina R. Metcalf
9 Easy Ways to Get More Business Through Instagram
I have to admit, I’m not a big fan of Instagram but clearly, I'm wrong. About a billion people (serious stat, not hyperbole) use the platform every month. 500 million people use the platform's stories feature every day. This year, Instagram is expected to reach 112 million users in the US alone and it's the fastest growing social media platform in Canada. If your target demographic is under the age of 40, they likely have an Instagram account, which means you should probably be on there.
Christina R. Green
