Master the Basics of Good Content to Increase Sales
Writing is difficult for a lot of people. You may worry about your mastery of grammar or vocabulary. Maybe you just don’t think you have anything interesting to say. But if you have something to sell, you need to learn the basics of good copy, at least until you can pay someone to do it for you. These basic tips can (and should) be used when writing your web copy, social media posts, newsletter, emails, or anything you’re using words to grab attention.
Christina R. Metcalf
3 Easy Ways to Spice Up Your Newsletter This Year
Who has time for a newsletter? If you want more sales and a more loyal audience, you need to find the time. The magic of newsletters is that they are a way to distribute your content on a regular basis straight to someone’s email inbox or phone. It creates a privileged communication when you do it correctly. But when done poorly, it can feel like a boring monologue of self-promotion.
Christina Metcalf
