20 Ways to Celebrate National Holidays
All in, there are almost 2000 national days and holidays in the US. In May, for example there are days celebrating: orange juice, truffles, nurses, shrimp, wine, walnuts, hamburgers, paper airplanes, paperclips, and more! If you’re like me, you may find them hard to keep up with, but they can be a great source of engagement for your business. You just have to know how to use them for maximum return and get a little creative. Celebrating these days serves to connect your audience with your business so make
Christina R. Metcalf and Nick Sharps
Engagement = Content: Good for You and Your Audience
Whether you are a business or a nonprofit, operating in the public sector or the private one, serving businesses and organizations or serving individuals, established in your sector or just starting out, running an empire or “lone wolfing” it, your audience wants to get to know you better. In fact, they expect it. So, what does that look like and how does that benefit you?
Christina R. Metcalf
Master the Basics of Good Content to Increase Sales
Writing is difficult for a lot of people. You may worry about your mastery of grammar or vocabulary. Maybe you just don’t think you have anything interesting to say. But if you have something to sell, you need to learn the basics of good copy, at least until you can pay someone to do it for you. These basic tips can (and should) be used when writing your web copy, social media posts, newsletter, emails, or anything you’re using words to grab attention.
Christina R. Metcalf
7+ Must-make COVID Content Changes for Improved Engagement
Our lives and our businesses have changed a lot during the time of COVID. We have changed how we reach customers and likely how they buy from us. Some of us have had to shut down. During this time, your website should be one of your strongest sales tools. Just as your business has changed, your content should have evolved as well. Are you doing these things to help remain viable in these challenging times?
Christina R. Metcalf
Addressing the COVID Customer’s Content Needs
If ever there was a reason to increase and alter your social media and blog posting, it’s COVID. At first, with so much of the workforce at home, there was a lot of traffic online. You may have been happy with the number of reactions and shares you were getting. But let's face it, people were bored or they were stressed. Either way, they were looking for an outlet and entertainment. Some wanted to use this time as a way to advance themselves professionally and they launched into all sorts of personal
Christina R. Metcalf
The Power and Problem with Free in Your Business
Today, as a business professional, you're expected to give a certain amount of your knowledge away for free. It's simply the professional standard. While we can argue whether you should do this or not, the truth is much of your competition is probably already offering free content and other benefits of their knowledge. If you don't do the same, you will lose out. People researching your product or service will find free content on your competitor site, spend more time there, possibly download some
Christina R. Green
How to Ace Pinterest for Your Business
There are many reasons to be on Pinterest. There are over 250 million people on every month. But more importantly it reaches 83% of women ages 25-54. That’s a pretty hefty number and if you market to women it’s something to take note of and act on. And it’s not all women. 50% of new users are men these days. The site also has one of the highest sales conversion rates of all social media platforms. When people see things on Pinterest, they buy them. 90% of weekly Pinterest users use Pinterest to make
Christina R. Green
How to Create Search Engine Optimized Content
Google has ushered in the era of big content by assigning increasing importance to it from a search perspective. But it placed one large stipulation on content creation. It has to be “good” to be worthwhile. What is “Good” Content? Google depends on your audience for this answer. If they are sharing your content, clicking on it, interacting with it, and showing you appreciation for it across the social spheres, Google is taking notice and factoring that into its ranking. Here are a few tips to making your
Christina R. Green
Social Media Isn’t Optional: Why You Need to Start Today
If you have too many customers and you can’t keep up; if your business’ revenue streams are more like Tsunamis, social media is optional for your business. If not, you need to embrace it today.
Christina R. Green
