US Chamber Advice for Small Businesses This Holiday Season
A new report from Intuit Quickbooks shows a unique opportunity for small businesses during Small Business Season. Based on survey results from 5,500 consumers and 1,500 businesses, consumers are planning to spend “over 40% of their holiday shopping budget at small businesses” — an estimated total of $88 billion! Because of this, the US Chamber suggests, “it’s the perfect time for small businesses to lean heavily into their holiday marketing campaigns and possibly even launch a new product in time for the
Christina Metcalf
Small Business Season Checklist
Are you participating in Small Business Saturday—or better yet—Small Business Season, where you encourage people to shop small throughout the holiday and not just on the day after Black Friday? If so, you might be scrambling right now trying to put together last-minute touches on what you hope will be a hot time of year for your business. If you’re wondering how you should spend your hours leading up to Small Business Saturday and what you need for the biggest shopping season of the year, we have a
Christina R. Metcalf
Small Business Season Deal Ideas
One way to bring shoppers into your business over the holiday season is by offering deals. That’s how the big box stores work. They bring in customers through loss leaders. While you might not be in a situation to offer products at cost, you can offer deals to bring the crowds in. This year especially, shoppers will be looking for bargains and they may not always think of small businesses as places to find them. Here are a few ideas to help change their minds:
Christina R. Metcalf
Creating a Memorable Buying Experience This Small Business Season
What is one benefit your brick-and-mortar business has over online sellers? This is an important question to ask to get more people to shop small or shop local this holiday season. When someone can grab their phone and purchase a gift quicker than it takes to find a parking space, why should they buy in person? One thing you can provide that they’ll never get online is a magical shopping experience. And since we’ve all heard how important experiences are these days, it’s time you start thinking about the
Christina R. Metcalf
