Grow Your Business Socially
If you’re old enough, you likely remember your parents addressing the issues of group think. Maybe they said, “Monkey see, monkey do.” Perhaps you were trying to win an argument by telling them how you’re the only person not allowed to do something, to which they replied, “If everyone jumped off of a bridge, would you do it too?” But as much as your parents were trying to raise you to be a person who thinks on their own, we are social creatures. We long for acceptance. We have a fear of missing out. And
Christina R. Metcalf
5 Great Lessons from Customer Service Mistakes
Every business is convinced they offer stellar service but if you can’t think of a company in your area that offers bad service, it might be you. It’s statistically impossible, not to mention an abuse of a superlative, for every business to offer “the best” service. One is better than the other. We aren’t all 5-stars all the time. But that doesn’t mean we can’t learn from the experience. If you’ve recently received some bad reviews or customer service complaints, here’s how you can learn from them.
Christina R. Metcalf
Creating a Memorable Buying Experience This Small Business Season
What is one benefit your brick-and-mortar business has over online sellers? This is an important question to ask to get more people to shop small or shop local this holiday season. When someone can grab their phone and purchase a gift quicker than it takes to find a parking space, why should they buy in person? One thing you can provide that they’ll never get online is a magical shopping experience. And since we’ve all heard how important experiences are these days, it’s time you start thinking about the
Christina R. Metcalf
Tips and Tricks to Ace Experiential Marketing
Experiential marketing is a big way to get your audience's attention. In the past, it was something only big brands did. But now mom and pop businesses are getting involved and realize it doesn't have to cost a lot of money to give your customers a memorable experience. The return-on-investment is quite high with experiential marketing because people remember experiences. They share them and they write reviews based on them. If you want to improve your sales and get more people talking about your business,
Christina R. Green
Experience Is the New Marketing Gimmick
I've worked with many businesses in creating content for their website. When I do, one of the questions I ask is what makes them different from their competition. Almost always they answer their customer service and their willingness to stand behind their product or service. Perfect. Except…Every business thinks they have these things. And even if they do, this does not make them unique in the marketplace. They need something else.
Christina R. Green
