Sprucing Up Your Website for the Holidays
Most people research online before they purchase. That could take the form of looking up prices, options, or educating themselves on the product or service they’re in the market for. Many buyers also use a business website to verify hours, availability, make reservations, etc. During the holiday season people are busier than ever and it’s common to check things out online before getting in a car. If your website isn’t easy to navigate, with important information front and center, you may be missing out on a
Christina Metcalf
Do You Have These 10 Things on Your Business Website? You Should
If you’re a small business, you probably bootstrapped your website content, picking it up here and there, copying what you like from other sites (hopefully not word for word), and adding as you go. That’s the way most small businesspeople do it unless you’re lucky enough to know someone who offered their writing services or have it in your budget to have it written for you. But do you ever wonder if you have the type of content that will transform the casual web visitor into someone who buys? Here are the
Christina R. Metcalf
How to Get Backlinks and Why Your Local Business Needs Them
A lot of things have changed since the beginning of content marketing, but the importance of links is still relevant. Search engines use links from other sources to your website as an indicator of quality content. While it’s not the only indicator, it is an important one. Your business website needs links to show the search engines you’re loved by others. But not all links are of the same worth. Here’s how you can get some great links for very little effort.
Christina Metcalf
10 Pieces of Content That Can Help You Get More Online Sales
Online shopping needn’t be owned by large entities like Amazon or Etsy. Your business can excel in online commerce as well. But first, you need to be top-of-mind. One way to do that is to produce valuable content so that when potential customers are on your website, they are moved to action and purchase from you.
Christina Metcalf
4 Marketing Tips for Businesses with No Marketing Budget
You likely have heard the phrase, “you need to spend money to make money.” I'm not here to argue that from either side but digital marketing has allowed businesses with very small budgets to make a big impression. While it hasn't exactly leveled the playing field, it certainly has helped businesses gain a larger audience with very little investment.
Christina R. Metcalf
