Small Business Season: keeping the sales momentum going
If you participated in small business season—a push to support small businesses during the holidays—we hope you experienced a significant uptick in sales. If you did, you may be wishing that this kind of support, caring, and revenue could continue throughout the year. It can. You just need to leverage the momentum you already built. Use these tips to keep your sales momentum rolling into the new year and beyond.
Christina R. Metcalf
Money-Making Email Subject Lines for Small Business Season
There's one more week left before Christmas, and it’s one of the busiest shopping weeks all year. Sure Black Friday and the Saturday before Christmas are the busiest days (spots 1 and 2 according to Sensormatic) but many of the other top 10 busiest shopping days in the U.S., are still on the horizon.
Christina R. Metcalf
Small Business Season Checklist
Are you participating in Small Business Saturday—or better yet—Small Business Season, where you encourage people to shop small throughout the holiday and not just on the day after Black Friday? If so, you might be scrambling right now trying to put together last-minute touches on what you hope will be a hot time of year for your business. If you’re wondering how you should spend your hours leading up to Small Business Saturday and what you need for the biggest shopping season of the year, we have a
Christina R. Metcalf
Creating a Memorable Buying Experience This Small Business Season
What is one benefit your brick-and-mortar business has over online sellers? This is an important question to ask to get more people to shop small or shop local this holiday season. When someone can grab their phone and purchase a gift quicker than it takes to find a parking space, why should they buy in person? One thing you can provide that they’ll never get online is a magical shopping experience. And since we’ve all heard how important experiences are these days, it’s time you start thinking about the
Christina R. Metcalf
Celebrating Small Business Season
We’re gearing up for another holiday season amid COVID. Luckily, the virus numbers are down, and people are venturing out more these days. It’s time to market the importance of shopping local or shopping small. While Small Business Saturday is a good start, why stop there? We need more than one day to celebrate how special small business is, don’t we? We need at least a season to celebrate what makes small business different. Here are some ideas on how you can do that...
Christina R. Metcalf
Local Business Takes on the Supply Chain Crisis
The troubles with the supply chain are daunting. We’re seeing predictions that the holiday shopping season will be marred by empty shelves and disappointed children. While the problems are serious, there are some businesses that will triumph in the face of adversity, and this very well could be the best holiday season for them yet. If you are one of those fortunate businesses, it’s time you market the benefits of shopping with you for the holidays. The supply chain issues are affecting restaurants, stores,
Christina R. Metcalf
